{"title":"HAIR","description":"\u003ch2\u003eHair products: how to choose by hair type\u003c\/h2\u003e\n\u003cp\u003eTre Pi Profumerie offers hair care products from the leading professional and drugstore lines, with the same catalogue used by salons. Free shipping over € 79,90, free samples with every order, returns within 14 days. Physical store in Marcianise (CE) since 1985 and phone support to help you choose the right products.\u003c\/p\u003e\n\u003ch2\u003eThe basic routine: what order to use products in\u003c\/h2\u003e\n\u003cp\u003eAn effective routine only needs a few steps, in the right order:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/shampoo\"\u003eShampoo\u003c\/a\u003e\u003c\/strong\u003e — cleanses scalp and lengths. It should be chosen based on your scalp (oily, dry, sensitive, dandruff-prone), not on your hair lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/balsamo-capelli\"\u003eConditioner\u003c\/a\u003e\u003c\/strong\u003e (also called balsamo) — seals the cuticle after washing, detangles and reduces breakage. Apply only from mid-length down, never on the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/maschere-capelli\"\u003eHair mask\u003c\/a\u003e\u003c\/strong\u003e — intensive treatment, 1-2 times a week. Leave on for 10-15 minutes. Replaces conditioner, they shouldn't be used together in the same wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/siero-capelli\"\u003eSerum\u003c\/a\u003e or \u003ca href=\"\/en\/collections\/olio-capelli\"\u003eoil\u003c\/a\u003e\u003c\/strong\u003e — leave-in, on damp or dry hair. Seals the cuticle and protects against heat from hairdryers and straighteners.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/styling\"\u003eStyling\u003c\/a\u003e\u003c\/strong\u003e — cream, mousse, gel or hairspray, depending on the hold you want.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eGeneral rule: shampoo on the scalp, everything else on the lengths.\u003c\/p\u003e\n\u003ch2\u003eWhich shampoo to choose\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/capelli-grassi\"\u003eOily hair\u003c\/a\u003e\u003c\/strong\u003e — purifying or sebum-normalising shampoo, frequent washes but with gentle formulas. Conditioner only on the ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/capelli-secchi\"\u003eDry hair\u003c\/a\u003e\u003c\/strong\u003e — nourishing shampoo with vegetable oils, gentle surfactants, weekly mask.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/capelli-fini\"\u003eFine hair\u003c\/a\u003e\u003c\/strong\u003e — light volumising formulas. Avoid heavy oils and butters that weigh down the roots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/capelli-ricci\"\u003eCurly hair\u003c\/a\u003e\u003c\/strong\u003e — hydrating shampoo without harsh sulphates, generous conditioner, products based on shea butter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/capelli-colorati\"\u003eColour-treated hair\u003c\/a\u003e\u003c\/strong\u003e — specific shampoos that respect the acidic pH and limit colour fade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/capelli-biondi\"\u003eBlonde hair\u003c\/a\u003e\u003c\/strong\u003e — \u003ca href=\"\/en\/collections\/capelli-anti-giallo\"\u003eanti-yellow\u003c\/a\u003e shampoo with purple pigments, alternated with a neutral shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"\/en\/collections\/capelli-con-forfora\"\u003eDandruff\u003c\/a\u003e\u003c\/strong\u003e — shampoo with specific anti-fungal actives, 2-3 times a week.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrizzy hair: what actually works\u003c\/h2\u003e\n\u003cp\u003eFrizz is almost always a hydration problem: the raised cuticle absorbs moisture from the air and the hair swells up. So the solution is to hydrate and seal.\u003c\/p\u003e\n\u003cp\u003eHydrating shampoo, weekly mask, and above all a leave-in product on damp hair (\u003ca href=\"\/en\/collections\/creme-liscio-riccio\"\u003ecream\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/siero-capelli\"\u003eserum\u003c\/a\u003e or \u003ca href=\"\/en\/collections\/olio-capelli\"\u003eoil\u003c\/a\u003e) before drying. Heat protection isn't optional: without it, blow-drying makes frizz worse every time. Dry with a diffuser on medium heat and don't touch your hair until it's completely dry.\u003c\/p\u003e\n\u003ch2\u003eColour-treated and dyed hair: how to make colour last\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWait 48-72 hours after colouring before the first wash.\u003c\/li\u003e\n\u003cli\u003eWash with lukewarm water, never hot: heat opens the cuticle and fades the pigment.\u003c\/li\u003e\n\u003cli\u003eUse shampoos specific for colour-treated hair, with an acidic pH.\u003c\/li\u003e\n\u003cli\u003eWeekly mask to make up for the dehydration caused by colouring.\u003c\/li\u003e\n\u003cli\u003eSun protection for hair in summer: UV rays oxidise the pigment.\u003c\/li\u003e\n\u003cli\u003eOn blonde and bleached hair, alternate with an anti-yellow \u003ca href=\"\/en\/collections\/shampoo-colorante\"\u003ecolour shampoo\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor \u003ca href=\"\/en\/collections\/colorazione-professional\"\u003eprofessional colouring\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/decoloranti-capelli\"\u003ebleach\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/emulsioni-ossidanti\"\u003eoxidising emulsions\u003c\/a\u003e, a dedicated price list is available for professionals.\u003c\/p\u003e\n\u003ch2\u003eColour shampoo and colour bath: the differences\u003c\/h2\u003e\n\u003cp\u003eA \u003cstrong\u003e\u003ca href=\"\/en\/collections\/shampoo-colorante\"\u003ecolour shampoo\u003c\/a\u003e\u003c\/strong\u003e deposits pigment on the surface of the hair without penetrating the cortex. It contains no ammonia or oxidant, doesn't lighten, and fades gradually over 4-8 washes. Useful for refreshing a colour or trying out a shade before committing to it.\u003c\/p\u003e\n\u003cp\u003eA \u003cstrong\u003e\u003ca href=\"\/en\/collections\/bagno-di-colore\"\u003ecolour bath\u003c\/a\u003e\u003c\/strong\u003e is a semi-permanent, acidic-pH colouring treatment, without ammonia. It lasts longer (around 20-25 washes) and gives shine, but doesn't cover grey hair 100% and doesn't lighten.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/en\/collections\/tinte-capelli\"\u003ePermanent colouring\u003c\/a\u003e\u003c\/strong\u003e requires an oxidant, penetrates the hair fibre, covers grey hair and can lighten by a few tones.\u003c\/p\u003e\n\u003ch2\u003eLeave-in treatments\u003c\/h2\u003e\n\u003cp\u003eA \u003ca href=\"\/en\/collections\/siero-capelli\"\u003eserum\u003c\/a\u003e has a light, concentrated formula: a few drops are applied to damp or dry lengths, sealing the cuticle and protecting against heat. \u003ca href=\"\/en\/collections\/olio-capelli\"\u003eOil\u003c\/a\u003e is richer and suited to thick, curly or very dry hair. \u003ca href=\"\/en\/collections\/lozioni-fiale\"\u003eSprays and vials\u003c\/a\u003e are lighter and suited to fine hair.\u003c\/p\u003e\n\u003cp\u003eOn fine hair, 2-3 drops are enough, only on the ends. On curly hair you can be more generous, spreading it with open hands over the wet lengths.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eAre conditioner and balsamo the same thing?\u003c\/h3\u003e\n\u003cp\u003eYes. They're two names for the same product: a post-shampoo treatment with an acidic pH that seals the cuticle and detangles. They shouldn't be used one after the other.\u003c\/p\u003e\n\u003ch3\u003eHow often should you wash your hair?\u003c\/h3\u003e\n\u003cp\u003eIt depends on the scalp, not the lengths. Oily scalp: even every day, with a gentle shampoo. Normal scalp: 2-3 times a week. Dry scalp: 1-2 times. Washing more often doesn't increase sebum production, that's a myth.\u003c\/p\u003e\n\u003ch3\u003eCan you use a mask and conditioner together?\u003c\/h3\u003e\n\u003cp\u003eThere's no need: they perform the same function, with the mask doing so more intensively. Use the mask instead of conditioner on washes where you need a richer treatment.\u003c\/p\u003e\n\u003ch3\u003eAre silicone-free products better?\u003c\/h3\u003e\n\u003cp\u003eNot necessarily. Silicones improve slip and shine and protect against heat. Non-water-soluble ones can build up on fine hair and weigh it down, and are removed with a purifying shampoo every 2-3 weeks. On curly or very damaged hair they're often useful.\u003c\/p\u003e\n\u003ch3\u003eHow often should you use a hair mask?\u003c\/h3\u003e\n\u003cp\u003eOnce a week for normal hair, twice for dry, colour-treated or bleached hair. Leave on for 10-15 minutes: longer times don't increase effectiveness.\u003c\/p\u003e\n\u003ch3\u003eHow do you protect hair from hairdryers and straighteners?\u003c\/h3\u003e\n\u003cp\u003eAlways apply a heat protectant on damp hair before drying. Keep the hairdryer 15-20 cm away and don't use straighteners on hair that isn't completely dry: residual water evaporates abruptly and damages the hair fibre.\u003c\/p\u003e\n\u003ch2\u003eLines in our catalogue\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/loreal-professionnel\"\u003eL'Oréal Professionnel\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/kerastase\"\u003eKérastase\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/matrix\"\u003eMatrix\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/dikson\"\u003eDikson\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/helen-seward\"\u003eHelen Seward\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/biopoint\"\u003eBiopoint\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/kativa\"\u003eKativa\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/koster\"\u003eKoster\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/olioseta\"\u003eOlioseta\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/collistar\"\u003eCollistar\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/allwaves\"\u003eAllwaves\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/loreal-paris\"\u003eL'Oréal Paris\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/xindres.com\/collections\/olaplex%20ecco\" title=\"olaplex capelli\"\u003eOlaplex\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/xindres.com\/collections\/tigi\" title=\"tigi\"\u003eTigi\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"\/en\/pages\/marchi\"\u003eSee all brands in our catalogue\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eFind the product for your issue\u003c\/h2\u003e\n\u003cp\u003eIn the \u003ca href=\"\/en\/collections\/rimedi-per\"\u003eSolutions for\u003c\/a\u003e section, the catalogue is organised by need rather than by product type: \u003ca href=\"\/en\/collections\/caduta-capelli\"\u003ehair loss\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/capelli-con-forfora\"\u003edandruff\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/capelli-secchi\"\u003edryness\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/capelli-grassi\"\u003eoily hair\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/capelli-crespi\"\u003efrizz\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/capelli-danneggiati\"\u003edamaged hair\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/capelli-senza-volume\"\u003elack of volume\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/cute-sensibile\"\u003esensitive scalp\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eKeep exploring\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/en\/collections\/styling\"\u003eStyling\u003c\/a\u003e — \u003ca href=\"\/en\/collections\/lacche-capelli\"\u003ehairsprays\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/cera-capelli\"\u003ewaxes\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/gel-per-capelli\"\u003egels\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/schiuma-per-capelli\"\u003emousses\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/en\/collections\/parrucchieri\"\u003eProfessional tools\u003c\/a\u003e — \u003ca href=\"\/en\/collections\/asciugacapelli\"\u003ehairdryers\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/piastre-per-capelli\"\u003estraighteners\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/arricciacapelli\"\u003ecurling irons\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/colorazione-professional\"\u003eProfessional colouring\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/kit-capelli\"\u003eHair kits\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/pages\/ingrosso-parrucchieri\"\u003eAre you a hairdresser? Activate the professional price list\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor help choosing: \u003ca href=\"tel:0823838002\"\u003e0823 838002\u003c\/a\u003e, Monday to Friday 9am-6pm, or on WhatsApp.\u003c\/p\u003e","products":[{"product_id":"wella-finish-flexible-finish-spray-no-gas-250-ml","title":"WELLA FINISH FLEXIBLE FINISH SPRAY NO GAS 250 ML","description":"\u003cp\u003eDiscover Wella Finish Flexible Finish Spray No Gas 250 ml, the ideal product for setting and shaping any hairstyle. This innovative spray offers flexible and natural hold, allowing your hair to move freely without weighing it down. Thanks to its gas-free formula, it is not only environmentally friendly but also ensures even, residue-free application. Perfect for any occasion, from everyday styling to special evenings, Wella Finish Flexible Finish Spray is a safe choice for those seeking quality and effectiveness. Don't leave your hair to chance, choose a product that enhances it!\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Sets your hairstyle without weighing down your hair\u003c\/li\u003e\n\n\u003cli\u003e Flexible fit for natural movement\u003c\/li\u003e\n\n\u003cli\u003e Gas-free formula for a cleaner environment\u003c\/li\u003e\n\n\u003cli\u003e Easy to remove, leaves no residue\u003c\/li\u003e\n\n\u003cli\u003e Perfect for all hair types and styles\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e For best use, spray approximately 30cm from dry hair and style as desired.\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096459350354,"sku":"125547","price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-finish-flexible-finish-spray-no-gas-250-ml.jpg?v=1755872818"},{"product_id":"wella-finish-dynamic-fix-finish-spray-creativo-300-ml","title":"WELLA FINISH DYNAMIC FIX FINISH CREATIVE SPRAY 300 ML","description":"\u003cp\u003e WELLA FINISH DYNAMIC FIX CREATIVE FINISH SPRAY offers excellent hold and a perfect finish for any style. Designed for those who want to define and shape their hair without sacrificing naturalness, this spray is ideal for any occasion. Its innovative formula allows for versatile looks, from the simplest to the most daring, while keeping hair soft and shiny. Uniquely easy to use, it's perfect for quick application, both at home and on the go.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Fixed with long-lasting hold.\u003c\/li\u003e\n\n\u003cli\u003e It doesn't weigh down hair.\u003c\/li\u003e\n\n\u003cli\u003e Easy to brush.\u003c\/li\u003e\n\n\u003cli\u003e Protects against environmental damage.\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e Spray evenly onto dry or damp hair and style as desired. Reapply for longer hold.\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096459645266,"sku":"125462","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-finish-dynamic-fix-finish-spray-creativo-300-ml.jpg?v=1755872815"},{"product_id":"wella-dry-sculpt-force-flubber-gel-125-ml","title":"WELLA DRY SCULPT FORCE FLUBBER GEL 125 ML","description":"\u003cp\u003e Discover the sculpting power of Wella Dry Sculpt Force Flubber Gel! This gel offers exceptional hold, perfect for creating creative and long-lasting hairstyles. Its advanced formula not only sculpts hair, but also provides a shiny, natural finish, keeping the material light and flexible. Ideal for all hair types, this gel allows you to fully express your personality through your style. Make it your ideal ally for bold and refined looks.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Holds hair without weighing it down.\u003c\/li\u003e\n\n\u003cli\u003e Light texture for a natural finish.\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting for an uncompromising look.\u003c\/li\u003e\n\n\u003cli\u003e Easy to apply and distribute.\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e Apply a small amount of product to damp hair and style as needed. For an even more defined look, work it in with your fingers or use a comb.\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096462627154,"sku":"8122","price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-dry-sculpt-force-flubber-gel-125-ml.jpg?v=1755872813"},{"product_id":"wella-dry-rugged-fix-crema-modellante-ad-effetto-matt-75-ml","title":"WELLA DRY RUGGED FIX MATT EFFECT MODELING CREAM 75 ML","description":"\u003cp\u003e WELLA DRY RUGGED FIX MATT EFFECT STYLING CREAM is the ideal solution for those who want a full-bodied, natural style. This styling cream offers a matte finish and long-lasting hold, allowing you to create hairstyles that last over time without weighing hair down. Its lightweight formula is easy to apply and adapts to any hair type, ensuring a strong, well-groomed look all day long. Perfect for those looking for an original, easy-to-use product with a delicate fragrance, it is ideal for any occasion, both informal and professional.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Defines your style in a simple way.\u003c\/li\u003e\n\u003cli\u003e Matte effect for a natural look.\u003c\/li\u003e\n\u003cli\u003e Strong hold without weighing you down.\u003c\/li\u003e\n\u003cli\u003e Easy to apply and re-style.\u003c\/li\u003e\n\u003cli\u003e Suitable for all hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e For best results, apply a small amount of cream to dry or damp hair and style as desired.\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096462987602,"sku":"8120","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-dry-rugged-fix-crema-modellante-ad-effetto-matt-75-ml.jpg?v=1755872811"},{"product_id":"wella-dry-grip-cream-pasta-modellante-75-ml","title":"WELLA DRY GRIP CREAM MODELING PASTE 75 ML","description":"\u003cp\u003e Discover the versatile \u003cstrong\u003eWELLA DRY GRIP CREAM MODELING PASTE 75 ML\u003c\/strong\u003e , the ideal product for achieving a defined and natural style. This modeling paste offers excellent hold, allowing you to create and maintain any look you desire, from casual to more elegant. With its special formula, it guarantees a matte finish without weighing hair down, perfect for those seeking a professional result even at home. Experience the freedom to shape your hair, enhancing your personality with a touch of creativity.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Define your style with ease.\u003c\/li\u003e\n\n\u003cli\u003e Matte and natural finish.\u003c\/li\u003e\n\n\u003cli\u003e Lightweight formulation for daily use.\u003c\/li\u003e\n\n\u003cli\u003e Excellent hold without stiffness.\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e Apply to dry or damp hair, style as desired for a customized look.\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096463642962,"sku":"2889","price":13.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-dry-grip-cream-pasta-modellante-75-ml.jpg?v=1755872809"},{"product_id":"wella-balance-lozione-anticaduta-8pezzi-6-ml","title":"WELLA BALANCE ANTI-HAIR LOSS LOTION 8 PIECES 6 ML","description":"\u003cp\u003e \u003cstrong\u003eWELLA BALANCE ANTI-HAIR LOSS LOTION\u003c\/strong\u003e is designed to combat hair loss with proven effectiveness. Each 6 ml vial contains an exclusive formula that strengthens hair from the root, helping maintain hair health and density. Thanks to the synergy of active ingredients, this lotion offers visible results, making it an ideal ally for those seeking to address hair loss. With regular application, you will notice stronger and fuller hair, significantly reducing thinning and improving scalp health. Don't let hair loss make you feel insecure; try Wella Anti-Hair Loss Lotion and regain your hair confidence!\u003c\/p\u003e\n\u003cul\u003e\n\n \u003cli\u003eStrengthens hair from the roots.\u003c\/li\u003e\n\n\u003cli\u003e Reduces hair loss.\u003c\/li\u003e\n\n\u003cli\u003e Improves scalp health.\u003c\/li\u003e\n\n\u003cli\u003e Easy application in single-dose vials.\u003c\/li\u003e\n\n\u003cli\u003e Visible results after just a few applications.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e Apply directly to the scalp daily, massaging gently to improve absorption.\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096519479634,"sku":"8818","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-invigo-scalp-balance-anti-hair-FIALE-loss-serum-8x6ml_TRE_PI.webp?v=1757231800"},{"product_id":"trussardi-uomo-the-red-shampoo-shower-gel-100-ml","title":"TRUSSARDI MAN THE RED SHAMPOO \u0026amp; SHOWER GEL 100 ML","description":"TRUSSARDI MAN THE RED SHAMPOO \u0026amp; SHOWER GEL 100 ML","brand":"TRUSSARDI","offers":[{"title":"Default Title","offer_id":50096592257362,"sku":"F80R200","price":6.9,"currency_code":"EUR","in_stock":false}]},{"product_id":"sunsilk-balsamo-anticrespo-200-ml","title":"SUNSILK CURLY CONDITIONER 200 ML","description":"SUNSILK ANTI-FRIZZ CONDITIONER 200 ML","brand":"SUNSILK","offers":[{"title":"Default Title","offer_id":50096737943890,"sku":"8380189-156159","price":2.4,"currency_code":"EUR","in_stock":true}]},{"product_id":"struttura-fiale-10-pezzi","title":"STRUCTURE OF 10 VIALS","description":"STRUCTURE VIALS 10 PIECES: Composed of Mineralizing Salts, anionic wax and a cationic emulsifying base. 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Also excellent as an anti-dandruff.","brand":"STRUTTURA","offers":[{"title":"Default Title","offer_id":50096739942738,"sku":"0032-89490","price":9.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/big-olio-mineralizzante.jpg?v=1736957059"},{"product_id":"splendor-shampoo-ribes-300-ml","title":"SPLENDOR SHAMPOO CURRANT 300 ML","description":"SPLENDOR SHAMPOO CURRANT 300 ML","brand":"SPLEND'OR","offers":[{"title":"Default Title","offer_id":50096745808210,"sku":"176350","price":8.9,"currency_code":"EUR","in_stock":false}]},{"product_id":"silium-maschera-specifica-capelli-tinti-250-ml","title":"SILIUM SPECIFIC MASK FOR DYED HAIR 250 ML","description":"SILIUM SPECIFIC MASK FOR DYED HAIR 250 ML: Natural \"vitalizing\" complex suitable for dyed hair, but also valuable on damaged or permed hair. Uses the nourishing and restructuring properties of the 5 most active and effective cereals.\n\n Millet, rice, wheat, oats and barley are the richest natural sources of saturated oils, a precious \"biodynamic\" concentrate capable of giving new vital energy to the hair, from the hair follicle to the structure of the stem, making it stronger and more robust. Already from the first applications the whole hair takes on a younger and brighter appearance, the hair becomes easier to comb and pleasant to the touch. The exclusive conditioners, invisible on the hair, help make the color brighter and longer lasting.\n\n How to use: every 7\/10 days, apply evenly to damp hair as an alternative to conditioner and leave for 10\/15 minutes, massaging gently to increase its effectiveness. Rinse with warm water.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096772186450,"sku":"S5100","price":8.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/maqschera-silium.png?v=1736957551"},{"product_id":"silium-keratin-kit-trattamento-cheratina-argan-2-x-12-ml","title":"SILIUM KERATIN KERATIN \u0026amp; ARGAN TREATMENT KIT 2 X 12 ML","description":"SILIUM KERATIN KERATIN \u0026amp; ARGAN TREATMENT KIT 2 X 12 ML: Reconstructive Kit: Deep reconstruction formula for dry or damaged hair. Argan Oil and Keratin nourish damaged hair, restoring shine and softness.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096772481362,"sku":"S8010","price":3.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/6633366.jpg?v=1736957555"},{"product_id":"silium-essence-shampoo-ravvivante-250","title":"SILIUM ESSENCE REVIVING SHAMPOO 250","description":"SILIUM ESSENCE REVIVED SHAMPOO 250: Cleansing treatment for colored hair. The formula based on blueberry, a fruit rich in antioxidant vitamins, strengthens the hair structure and protects the color, giving it vitality, shine and long-lasting.\n HOW TO USE:\r \nFor an effective treatment, rinse the hair with warm water then place the shampoo in the palm of your hands and apply to the hair massaging evenly. Rinse eliminating any foamy residue and repeat the operation if necessary.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096772677970,"sku":"S7100","price":7.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/img_3657-407x484.png?v=1736957560"},{"product_id":"silium-curly-kit-ricostruzione-2-x-12-ml","title":"SILIUM CURLY RECONSTRUCTION KIT 2 X 12 ML","description":"SILIUM CURLY RECONSTRUCTION KIT 2 X 12 ML: Revitalizing with Jojoba oil with strong anti-frizz and polishing properties and an elasticizing boost with rice extracts. It is the ideal treatment for those with wavy, wavy hair that has lost elasticity, softness and vigor.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096775332178,"sku":"S8030","price":3.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/kit-curly.jpg666.jpg?v=1736957614"},{"product_id":"silium-botox-kit-ricostruzione-2-x-12-ml","title":"SILIUM BOTOX RECONSTRUCTION KIT 2 X 12 ML","description":"SILIUM BOTOX RECONSTRUCTION KIT 2 X 12 ML: Deep reconstruction treatment based on two different products: a Macadamia fluid with hydrating and restructuring power; a boost with Hyaluronic Acid.\n Ideal treatment for damaged and lifeless hair.\n It gives vitality and softness to the hair, for a highly effective cosmetic result.\n Application: Combine the contents of the 2 sachets in a container and mix vigorously with a non-metallic tool for approximately 1 minute until a smooth cream is obtained.\n After washing and towel drying your hair, divide it into sections and distribute it along the entire length or in the most damaged areas, massaging gently.\n Leave on for 10 minutes, in more severe cases, under a cap.\n Then rinse thoroughly with warm water and proceed with drying.\n The treatment can be repeated every 15 days or as needed.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096787882322,"sku":"S8020","price":3.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/81_jpk7cw4l._sy355.jpg?v=1736957785"},{"product_id":"silium-balsamo-specifico-capelli-tinti-250-ml","title":"SILIUM SPECIFIC CONDITIONER FOR DYED HAIR 250 ML","description":"SILIUM SPECIFIC CONDITIONER FOR DYED HAIR 250 ML: thanks to its special protective and hydrating film, it provides a \"vitalising\" effect on dyed hair, intensifies and enhances its colour, right from the first application.\n\n It is ideal for dry, damaged hair and for permed hair, because it acts selectively and delicately on the hair shaft.\n\n It is not greasy, does not accumulate and is effective only where it is needed. It is precious for the beauty of normal and greasy hair, and also of young hair, because it has a sebum-balancing action that keeps it healthy and clean for longer.\n\r \nThe 5 cereals (millet, wheat, barley, oats and rice) give additional vitality, shine and perfect combability.\n\n How to use: After shampooing, apply a sufficient amount of product to treat hair from root to tip, massage gently for about a minute and rinse with warm water.","brand":"SILIUM","offers":[{"title":"Default Title","offer_id":50096788046162,"sku":"S5120","price":8.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/balsamo-silium.png?v=1736957790"},{"product_id":"schultz-maschera-ristrutturante-300-ml","title":"SCHULTZ RESTRUCTURING MASK 300 ML","description":"SCHULTZ RESTRUCTURING MASK 300 ML","brand":"SCHULTZ","offers":[{"title":"Default Title","offer_id":50096812753234,"sku":"096848","price":3.95,"currency_code":"EUR","in_stock":true}]},{"product_id":"schultz-lozione-schiarente-ad-azione-graduale-200-ml","title":"SCHULTZ GRADUAL ACTION LIGHTENING LOTION 200 ML","description":"SCHULTZ GRADUAL ACTION LIGHTENING LOTION 200 ML","brand":"SCHULTZ","offers":[{"title":"Default Title","offer_id":50096813080914,"sku":"9634","price":4.95,"currency_code":"EUR","in_stock":true}]},{"product_id":"schultz-balsamo-ravvivante-200-ml","title":"SCHULTZ REVIVING BALM 200 ML","description":"SCHULTZ REVIVING BALM 200 ML","brand":"SCHULTZ","offers":[{"title":"Default Title","offer_id":50096813211986,"sku":"096831","price":2.9,"currency_code":"EUR","in_stock":false}]},{"product_id":"schermo-cream-crema-protettiva-per-tinture-125-ml","title":"SCHERMO CREAM PROTECTIVE CREAM FOR DYES 125 ML","description":"\u003cp\u003e\u003cstrong\u003eSHERMO CREAM PROTECTIVE CREAM FOR DYE 125 ML\u003c\/strong\u003e is the ideal product for those who want to maintain the beauty and shine of their colored hair. This protective cream has been formulated with selected ingredients to ensure effective protection against color loss and damage caused by external factors. Its light and silky texture is easily absorbed, leaving hair soft and hydrated.\u003c\/p\u003e\n\u003cp\u003e Thanks to its innovative formula, the product offers long-lasting protection, improving color hold and restoring strength to even the most stressed hair. It acts like a shield that protects hair from pollutants and UV rays, maintaining color intensity and preventing dryness. The cream, suitable for all hair types, is ideal for both permanent and temporary dyes.\u003c\/p\u003e\n\u003ch3\u003e Strengths\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e Light and non-greasy texture\u003c\/li\u003e\n\n\u003cli\u003e Prolongs the life of the color\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types\u003c\/li\u003e\n\n\u003cli\u003e Moisture resistant and dermatologically tested\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003e Directions for use\u003c\/h3\u003e\n\u003cp\u003e Apply a small amount of cream to wet or dry hair. Gently massage the product from roots to ends, focusing on the lengths. Do not rinse. For best results, use regularly after each shampoo.\u003c\/p\u003e","brand":"SCHERMO","offers":[{"title":"Default Title","offer_id":50096813539666,"sku":"000062","price":5.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/schermo-cream-crema-protettiva-per-tinture-125-ml.jpg?v=1757232746"},{"product_id":"ro-ial-strisce-cera-rotolo-80-mt","title":"RO.IAL. WAX STRIPS ROLL 80 MT","description":"\u003cp\u003e Discover the convenience of \u003cstrong\u003eRO.IAL. 80M ROLL WAX STRIPS\u003c\/strong\u003e , your ideal ally for fast and painless hair removal. Designed to ensure maximum adhesion and professional results, these wax strips offer optimal performance and long-lasting smooth skin. Perfect for use at home or in beauty salons, the strips are easy to use and suitable for all skin types.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Easy to apply and remove.\u003c\/li\u003e\n\u003cli\u003e Suitable for all skin types.\u003c\/li\u003e\n\u003cli\u003e They guarantee long-lasting results.\u003c\/li\u003e\n\u003cli\u003e Compact design for easy use.\u003c\/li\u003e\n\u003cli\u003e Perfect for home and professional use.\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eFor optimal use, warm the strip slightly between your hands, apply it to the desired area and remove it firmly in the opposite direction of hair growth.\u003c\/p\u003e","brand":"RO.IAL","offers":[{"title":"Default Title","offer_id":50096881533266,"sku":"IBER","price":3.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/ro-ial-strisce-cera-rotolo-80-mt.jpg?v=1755791860"},{"product_id":"ro-ial-pantaloni-di-cartene-hd-25-pz","title":"RO.IAL. 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Don't miss the opportunity to own a product that combines functionality and modern design.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Maximum resistance and durability over time.\u003c\/li\u003e\n\n\u003cli\u003e Lightness for optimal comfort.\u003c\/li\u003e\n\n\u003cli\u003e Versatile style, suitable for various occasions.\u003c\/li\u003e\n\n \u003cli\u003eEasy to wash and maintain.\u003c\/li\u003e\n\n\u003cli\u003e Great fit for everyone.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e Wear cartene trousers during work or leisure time for an always impeccable look.\u003c\/p\u003e","brand":"RO.IAL","offers":[{"title":"Default Title","offer_id":50096884285778,"sku":"ACCCARTENE","price":18.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/ro-ial-pantaloni-di-cartene-hd-25-pz.jpg?v=1755791832"},{"product_id":"ro-ial-lenzuolino-70-mt","title":"RO.IAL. 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Don't miss the opportunity to enhance your work experience with a product that combines practicality and quality.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Effectively protects surfaces.\u003c\/li\u003e\n\n\u003cli\u003e Made of high quality materials.\u003c\/li\u003e\n\n\u003cli\u003e Easy to use and handle.\u003c\/li\u003e\n\n\u003cli\u003e Ideal for professionals and everyday use.\u003c\/li\u003e\n\n\u003cli\u003e Practical and convenient, perfect for every need.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e Use the RO.IAL. 70 MT SHEETS to cover surfaces during every treatment. Easy to apply and remove, it offers hygiene and comfort in every situation.\u003c\/p\u003e","brand":"RO.IAL","offers":[{"title":"Default Title","offer_id":50096886546770,"sku":"ACEANON","price":2.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/ro-ial-lenzuolino-70-mt.jpg?v=1755791823"},{"product_id":"ro-ial-holiday-cera-pani-2x500","title":"RO.IAL. HOLIDAY WAX BREADS 2X500","description":"\u003cp\u003e Discover \u003cstrong\u003eRO.IAL. HOLIDAY WAX BARS 2X500\u003c\/strong\u003e , an innovative hair removal product that meets the needs of all skin types. This hot wax is formulated with high-quality ingredients that guarantee excellent performance, allowing for effective and gentle hair removal. Thanks to its formulation, this wax not only ensures long-lasting hair removal, but also leaves skin soft and silky.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Removes hair effectively and lastingly.\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all skin types, even the most sensitive.\u003c\/li\u003e\n\n\u003cli\u003e Leaves skin smooth and soft after use.\u003c\/li\u003e\n\n\u003cli\u003e Easy to heat and apply.\u003c\/li\u003e\n\n\u003cli\u003e Available in a convenient 2x500g format.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cp\u003eTo use the wax, heat the product until it reaches a smooth consistency and apply it to the area to be treated, following the direction of hair growth. Quickly remove with a strip of tissue, following the opposite direction of hair growth. Ideal for use at home or in beauty salons.\u003c\/p\u003e","brand":"RO.IAL","offers":[{"title":"Default Title","offer_id":50096888611154,"sku":"20362","price":8.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/ro-ial-holiday-cera-pani-2x500.jpg?v=1755791818"},{"product_id":"ro-ial-epildeli-cera-titanio-lipo-400","title":"RO.IAL. EPILDELS WAX TITANIUM LIPO 400","description":"\u003cp\u003e \u003cstrong\u003eRO.IAL. Lipo 400 Titanium Wax\u003c\/strong\u003e is the ideal solution for those seeking an effective yet gentle hair removal product. Thanks to its advanced formula, this wax leaves skin smooth and velvety, minimizing the risk of irritation. Perfect for those seeking a professional treatment at home, titanium wax offers long-lasting results, thanks to its perfect adhesion to even the shortest hairs. Don't miss the opportunity to pamper your skin with an original, high-quality product, specifically designed for all skin types.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e It allows for effective and rapid hair removal.\u003c\/li\u003e\n\n\u003cli\u003e Reduces skin irritation.\u003c\/li\u003e\n\n\u003cli\u003e Enriched formula, easy to spread.\u003c\/li\u003e\n\n\u003cli\u003e Ideal for all skin types.\u003c\/li\u003e\n\n\u003cli\u003e Practical 400g pack for long-term use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cp\u003eApply a thin layer of wax to the desired area and remove with a swipe in one quick swipe.\u003c\/p\u003e","brand":"RO.IAL","offers":[{"title":"Default Title","offer_id":50096889332050,"sku":"EPI100","price":2.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/ro-ial-epildeli-cera-titanio-lipo-400.jpg?v=1755791812"},{"product_id":"ro-ial-cuffia-tnt-trasparente-100","title":"RO.IAL. 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Choosing the RO.IAL. cap means choosing a professional accessory that makes your work easier and faster.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Protects hair during treatments.\u003c\/li\u003e\n\n\u003cli\u003e Made of soft and lightweight material.\u003c\/li\u003e\n\n\u003cli\u003e Easy to put on and remove.\u003c\/li\u003e\n\n\u003cli\u003e Pack of 100 earbuds for long-term use.\u003c\/li\u003e\n\n\u003cli\u003e Ideal for salons and personal use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cp\u003eEasily use the cap by putting it on before any hair treatment.\u003c\/p\u003e","brand":"RO.IAL","offers":[{"title":"Default Title","offer_id":50096890118482,"sku":"CUFFIA","price":5.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/ro-ial-cuffia-tnt-trasparente-100.jpg?v=1755791809"},{"product_id":"ristructa-lacca-spray-500-ml","title":"RESTRUCTURE HAIR SPRAY 500 ML","description":"\u003cp\u003eDiscover RISTRUCTA HAIR SPRAY, the ideal hairspray for maintaining perfect, long-lasting hairstyles. This 500 ml holding spray is formulated to provide strong hold without compromising the natural look of your hair. Thanks to its advanced technique, the hairspray resists even the most adverse weather conditions, ensuring flawless hair every time. Furthermore, its quick and easy application makes the product suitable for everyday use, allowing you to redefine your look in just a few moments. It leaves no residue, dries quickly, and helps you achieve salon-quality results right at home. Choose RISTRUCTA HAIR SPRAY for elegant, flawless looks that last all day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Set hairstyles with strong hold\u003c\/li\u003e\n\u003cli\u003e Quick drying and does not weigh down hair\u003c\/li\u003e\n\u003cli\u003e Resistant to humidity and atmospheric agents\u003c\/li\u003e\n\u003cli\u003e Easy to apply and remove\u003c\/li\u003e\n\u003cli\u003e Lightweight formula for a natural finish\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eSpray evenly on dry hair from a distance of about 30 cm. 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