{"title":"ALAMA","description":"\u003cp\u003e\u003cstrong\u003eAlama Professional\u003c\/strong\u003e is a Beauty Application brand, part of Agf88 Holding, a group of companies with shared \u003cstrong\u003eenvironmental sustainability goals\u003c\/strong\u003e . Alama is a young and dynamic brand offering professional-quality \u003cstrong\u003ehair products\u003c\/strong\u003e made with \u003cstrong\u003enatural and certified raw materials\u003c\/strong\u003e , but above all \u003cstrong\u003e, 100% Made in Italy.\u003c\/strong\u003e Alama's effectiveness is based on professionally tested formulas, next-generation ingredients, and innovative products that reflect the latest trends in the international hair care industry. The company works daily to create products that represent the perfect combination of performance, innovation, and eco-sustainability in hair care and beauty. The goal of ensuring \u003cstrong\u003esalon-quality results\u003c\/strong\u003e has allowed the company to grow and establish itself, becoming the ideal ally for a highly demanding clientele in do-it-yourself hair care.\u003c\/p\u003e\n\n \u003cp\u003eA step towards the company's sustainability goals was taken with the \u003cstrong\u003eBiocen line\u003c\/strong\u003e , a range of products based on Aquamarine and Algae, ideal for fine and lifeless hair that restructures and silkens the hair, giving it greater volume and thickness.\u003c\/p\u003e\n\n\u003cp\u003e Alama also has other product lines that meet every hair care need and share the concept of sustainable beauty. For example, the \u003cstrong\u003eHydra line\u003c\/strong\u003e is a collection of products specifically designed to provide softness and perfect hydration to even the driest hair. All based on argan oil, the products in this range moisturize and protect hair for shiny, silky hair.\u003c\/p\u003e\n\n \u003cp\u003eThe \u003cstrong\u003eCarbon line\u003c\/strong\u003e , a treatment formulated to combat pollution-related stress, is also set to become a must-have in your beauty routine. This three-step ritual restores skin balance thanks to natural ingredients such as charcoal, arnica montana, piroctone olamine, and essential oils.\u003c\/p\u003e\n\n\u003cp\u003e Also highly appreciated by hair stylists is the \u003cstrong\u003eColor line\u003c\/strong\u003e , a series of products that protect, enhance, and intensify the brilliance of cosmetic color, prolonging its long-lasting effect. Formulated with Keratin, Collagen, and Elastin, they invigorate and plump hair, making it strong and vibrant.\u003c\/p\u003e\n\n\u003cp\u003e For damaged and brittle hair, the keratin-based \u003cstrong\u003eRepair line\u003c\/strong\u003e promotes a restructuring action on the damaged areas of the hair, giving strength and shine.\u003c\/p\u003e\n\n \u003cp\u003eFor blonde, gray, and bleached hair, the \u003cstrong\u003eNo Yellow line\u003c\/strong\u003e is a must-have. It contains Grape Seed Extract and Silk Proteins with antioxidant properties that reduce the progressive yellowing and fading of natural or cosmetic color.\u003c\/p\u003e\n\n\u003cp\u003e For those who love straight hair, the \u003cstrong\u003eLiss line,\u003c\/strong\u003e composed of specific products, is ideal for taming unruly hair, giving it perfect, sublime smoothness. Exclusive formulas eliminate frizz, facilitate styling, and achieve incredibly silky and soft results thanks to the agave-based formula, which leaves hair supple and toned.\u003c\/p\u003e\n\n\u003cp\u003e For all hair types and frequent washing, Alama has created the \u003cstrong\u003eFrequent line\u003c\/strong\u003e , based on vitamins, designed to restore the natural balance of the hair fiber for all hair types, offering a healthy, vital and shiny appearance.\u003c\/p\u003e\n\n \u003cp\u003eAlama has expanded its range of products, introducing the \u003cstrong\u003ePura line\u003c\/strong\u003e , a line designed for body and hair that sanitizes and cleanses deeply, protecting and nourishing the body, skin and hair from external agents.\u003c\/p\u003e\n\n\u003cp\u003e The high-quality formulation and ease of use of the products guarantee \u003cstrong\u003emaximum results\u003c\/strong\u003e even when used individually at home or while traveling.\u003c\/p\u003e","products":[{"product_id":"alama-color-maschera-mantenimento-colore-500-ml","title":"ALAMA COLOR HAIR COLOR MAINTENANCE MASK 500 ML","description":"ALAMA COLOR COLOR MAINTENANCE MASK: Alama's Color Maintenance Mask is a treatment for colored hair that helps the cosmetic color of the hair to last over time, while hydrating and nourishing the hair. 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Its formula is enriched with keratin, collagen and elastin to keep the hair healthy, plump and vibrant from the roots to the tips.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106608484690,"sku":"186900","price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-color-elisir-serum-mantenimento-colore-100-ml-1.jpg?v=1737085334"},{"product_id":"alama-hydra-conditioner-idratante-300-ml","title":"ALAMA HYDRA CONDITIONER MOISTURIZING DRY HAIR 300 ML","description":"\u003cp\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA HYDRA MOISTURIZING CONDITIONER 300 ML:\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003ean ideal conditioner for dry and dull hair that deeply hydrates the hair fiber, giving softness and silkiness for easy-to-comb hair. Enriched with Argan Oil, it ensures rich nourishment without weighing down the hair. Does not contain sulphates, parabens, Sles and colorants.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eApplication\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eAfter shampooing, apply and distribute over lengths and ends.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eLeave on for 2-3 minutes and rinse.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFor greater effectiveness, use Alama Hydra complementary treatments.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106608550226,"sku":"186931","price":5.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-hydra-conditioner-idratante-capelli-secchi-300-ml-1.jpg?v=1737085338"},{"product_id":"alama-hydra-maschera-idratante-capelli-secchi-500-ml","title":"ALAMA HYDRA HYDRATING MASK DRY HAIR 500 ML","description":"ALAMA HYDRA MOISTURIZING MASK 500 ML: Alama's moisturizing mask is a treatment indicated for dry and frizzy hair that offers a concentrate of hydration with an intensive action with an immediate effect. Its formula enriched with Argan Oil, ensures rich nourishment without weighing down the hair.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106608648530,"sku":"186948","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-hydra-maschera-idratante-capelli-secchi-500-ml-1_1.jpg?v=1737085341"},{"product_id":"alama-repair-miracle-fluid-5-in-1-ristrutturante-250-ml","title":"ALAMA REPAIR MIRACLE FLUID 5 IN 1 RESTRUCTURING 250 ML","description":"ALAMA REPAIR MIRACLE FLUID 5 IN 1 RESTRUCTURING 250 ML: Alama's Miracle Fluid 5 in 1 spray is a treatment for damaged hair with a concentrated formula that contains 5 actions in a single texture: restructuring, heat-protective, illuminating, eliminates and prevents split ends and makes hair radiant and shiny. Formulated with Keratin extract, it offers hair a healthy and rejuvenated effect.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106609041746,"sku":"188102","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-repair-miracle-fluid-5-in-1-ristrutturante-250-ml-1.jpg?v=1737085354"},{"product_id":"alama-repair-bye-bye-doppie-punte-latte-per-capelli-100-ml","title":"ALAMA REPAIR BYE BYE SPLIT ENDS MILK FOR DAMAGED HAIR 100 ML","description":"ALAMA REPAIR BYE BYE SPLIT ENDS 100 ML: Bye Bye Split Ends hair milk is a treatment for damaged hair that recompacts and seals the cuticle, deeply nourishing the hair with a restructuring and protective action for flowing and hydrated hair. Formulated with Keratin extract, it offers the hair a healthy and rejuvenated effect. It absorbs quickly, is not greasy, does not weigh down and leaves no residue.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106609140050,"sku":"188119","price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-repair-bye-bye-doppie-punte-latte-capelli-sfibrati-100-ml-1.jpg?v=1737085358"},{"product_id":"alama-extra-liss-spray-lisciante-250-ml","title":"ALAMA LISS EXTRA LISS SMOOTHING SPRAY MEMORY EFFECT 250 ML","description":"ALAMA EXTRA LISS SMOOTHING SPRAY 250 ML: Alama's Extra Liss Smoothing Spray is a hair treatment formulated with a special technology that eliminates frizz and makes hair smooth and silky, with a progressive effect over time. It facilitates the use of hair dryers and straighteners, protecting from heat and making drying and straightening times quicker. It is enriched with Agave extract, ideal for strengthening hair and making it soft and flowing.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106609697106,"sku":"188140","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-liss-extra-liss-spray-lisciante-effetto-memoria-250-ml-1.jpg?v=1737085371"},{"product_id":"alama-no-yellow-maschera-anti-giallo-500-ml","title":"ALAMA NO YELLOW ANTI-YELLOW MASK FOR BLONDE HAIR 500 ML","description":"ALAMA NO YELLOW ANTI-YELLOW MASK 500 ML: Alama's Anti-Yellow Mask is a treatment for blonde hair that tones bleached hair and highlights, reducing unwanted yellow tones. It is enriched with grape marc extract that deeply hydrates the hair and with silk proteins that leave the hair soft and silky for a long time.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106609860946,"sku":"188294","price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-no-yellow-maschera-anti-giallo-capelli-biondi-500-ml-1_1.jpg?v=1737085375"},{"product_id":"alama-sos-color-go-maschera-colorante-rame-300-ml","title":"ALAMA SOS COLOR \u0026amp; GO COPPER COLORING MASK 300 ML","description":"ALAMA SOS COLOR \u0026amp; GO COPPER COLORING MASK 300 ML: The SOS Color \u0026amp; Go coloring mask by Alama is a mask that revives the color of the hair, deeply nourishing, intensifying and toning natural, colored and highlighted hair. It has a coloring effect that revives the color of the hair and a reflecting effect to reinvigorate the natural reflections of the hair.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106610123090,"sku":"188317","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-sos-color-_-go-maschera-colorante-rame-300-ml-1.jpg?v=1737085379"},{"product_id":"alama-sos-color-go-maschera-colorante-rosso-300-ml","title":"ALAMA SOS COLOR \u0026amp; GO RED COLORING MASK 300 ML","description":"ALAMA SOS COLOR \u0026amp; GO RED COLORING MASK 300 ML: The SOS Color \u0026amp; Go coloring mask by Alama is a mask that revives the color of the hair, deeply nourishing, intensifying and toning natural, colored and highlighted hair. It has a coloring effect that revives the color of the hair and a reflecting effect to reinvigorate the natural reflections of the hair.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106610221394,"sku":"188331","price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-sos-color-_-go-maschera-colorante-rosso-300-ml-1.jpg?v=1737085383"},{"product_id":"alama-hydra-shampoo-idratante-capelli-secchi-500-ml","title":"ALAMA HYDRA MOISTURIZING SHAMPOO FOR DRY HAIR 500 ML","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA HYDRA MOISTURIZING SHAMPOO 500 ML:\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003ea cleanser suitable for dry and frizzy hair that gently cleanses leaving hair shiny, light and silky. It has a particularly effective protective and antioxidant action for dull and devitalized hair. Its formula enriched with Argan Oil ensures rich nourishment without weighing down the hair. Does not contain silicones, parabens, Sles and colorants.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eApply shampoo to wet hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eMassage gently and rinse.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFor greater effectiveness, use Alama Hydra complementary treatments.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106612678994,"sku":"186924","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-hydra-shampoo-idratante-capelli-secchi-500-ml-1.jpg?v=1737085461"},{"product_id":"alama-color-shampoo-mantenimento-colore-500-ml","title":"ALAMA COLOR SHAMPOO COLOR MAINTENANCE COLORED HAIR 500 ML","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA COLOR COLOR MAINTENANCE SHAMPOO 500 ML:\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003ea cleanser for colored hair that gently removes impurities from the scalp and has a triple protein action: it protects, enhances and intensifies the brilliance of the cosmetic color, prolonging its duration over time. Its formula is enriched with keratin, collagen and elastin to keep hair healthy, plump and vibrant from root to tip. Does not contain Parabens, Sles, Silicones and Colorants.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eApply shampoo to wet hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eMassage gently and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFor greater effectiveness, use Alama Color complementary treatments.\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613006674,"sku":"186870","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-color-shampoo-mantenimento-colore-capelli-colorati-500-ml-1.jpg?v=1737085466"},{"product_id":"alama-color-conditioner-mantenimento-colore-300-ml","title":"ALAMA COLOR CONDITIONER COLOR MAINTENANCE 300 ML","description":"\u003cp\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA COLOR CONDITIONER COLOR MAINTENANCE 300 ML:\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003ea conditioner for colored hair that gently straightens hair, illuminating the cosmetic color and giving softness and body to the hair. It is ideal for protecting the nuance making it shiny and sublime over time. Its formula enriched with keratin, collagen and elastin nourishes the hair keeping it healthy, plump and vibrant from the root to the tips. 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Its anti-frizz and revitalizing action makes the hair healthy, soft and shiny. Its formula is enriched with Vitamins that offer well-being and vitality to all hair types. Does not contain Sles, sulphates, colorants and parabens.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eAfter shampooing, apply and distribute the conditioner on the lengths and ends.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eLeave on for 2-3 minutes and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFor greater effectiveness, use Alama Frequent complementary treatments.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613334354,"sku":"188164","price":5.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-frequent-conditioner-uso-frequente-tutti-i-capelli-300-ml-1.jpg?v=1737085491"},{"product_id":"alama-frequent-spray-scioglinodi-250-ml","title":"ALAMA FREQUENT SPRAY NO-RINSE KNOT REMOVER 250 ML","description":"ALAMA FREQUENT SPRAY DESTROYER WITHOUT RINSING 250 ML: Alama's detangling spray is a hair treatment that detangles and reconditions hair, for healthy, vibrant and shiny hair. 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The solution is the Zero Stress anti-hair loss treatment, which offers vitality, strength and resistance to hair. A conditioner that helps combat hair loss, improving resistance and reducing the tendency to break. Leaves hair healthy, disciplined and shiny, as well as nourished and silky. Suitable for all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eApplication\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"value\"\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eApply to wet hair.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eSpread over the lengths.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eLeave on for 2 minutes.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eRinse thoroughly.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50110601167186,"sku":"1036137","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-conditioner-zero-stress-detox-200-ml_1.jpg?v=1737142786"},{"product_id":"alama-shampoo-zero-stress-anti-caduta-300-ml","title":"ALAMA ZERO STRESS ANTI-HAIR LOSS SHAMPOO 300 ML","description":"\u003cp\u003e \u003cspan style=\"font-size: medium;\"\u003e\u003cspan style=\"color: #000000;\"\u003eALAMA SHAMPOO ZERO STRESS ANTI HAIR LOSS 300 ML\u003c\/span\u003e :\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFragile hair prone to hair loss? The solution is the Zero Stress anti-hair loss treatment, which offers vitality, strength and resistance to hair. A cleanser that helps combat hair loss, improving resistance and reducing the tendency to break. 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The solution is the Zero Stress anti-hair loss treatment, which offers vitality, strength and resistance to hair. A lotion that helps combat hair loss, improving resistance and reducing the tendency to break. 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It is recommended to use at least 2 times a week.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50110910923090,"sku":"1036155","price":4.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-zero-stress-shampoo-sebo-regolatore-300-ml.jpg?v=1737149120"},{"product_id":"alama-shampoo-in-polvere-per-lavaggi-frequenti","title":"ALAMA POWDER SHAMPOO FOR FREQUENT WASHING 50 G","description":"\u003cp\u003e \u003cstrong\u003eAlama\u003c\/strong\u003e presents a revolutionary innovation in the world of hair care: the \u003cstrong\u003eFrequent Wash Powder Shampoo\u003c\/strong\u003e . This unique product has been designed with those who wash their hair daily in mind, whether for lifestyle or sports activities. 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Massage to create foam, leave for a few minutes and rinse.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50110911021394,"sku":"1036163","price":3.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-shampoo-in-polvere-per-lavaggi-frequenti-50-g.jpg?v=1737149124"},{"product_id":"alama-zero-stress-shampoo-anti-forfora","title":"ALAMA ZERO STRESS ANTI-DANDRUFF SHAMPOO 300 ML","description":"\u003cp\u003e\u003cstrong\u003eAlama Professional\u003c\/strong\u003e presents its \u003cstrong\u003eZero Stress Anti-Dandruff Shampoo\u003c\/strong\u003e , a targeted product for those who deal with dandruff and itchy scalp problems. Formulated with Piroctone Olamine, this shampoo offers a \u003cstrong\u003epurifying and refreshing\u003c\/strong\u003e action, helping to regulate the cellular metabolism of the scalp. \u003cstrong\u003eZero Stress Anti-Dandruff\u003c\/strong\u003e is designed to respond to common causes of skin imbalance, such as the use of aggressive detergents, products based on occlusive petroleum derivatives, an incorrect diet and stress. It is ideal for those with combination skin and oily or dry flaking, with or without itchy skin. With regular use, \u003cstrong\u003eZero Stress Anti-Dandruff Shampoo\u003c\/strong\u003e \u003cstrong\u003econtrols\u003c\/strong\u003e and prevents flaking, offering immediate relief from discomfort and itching. It leaves the scalp fresh and hair light and toned.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eApply to wet hair, massage for a few minutes and leave for 5 minutes, then rinse. 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Thanks to its exclusive mousse formulation with rice starch and emollients, \u003cstrong\u003eAlama Professional\u003c\/strong\u003e cleanses thoroughly, absorbing sebum and neutralizing odors, without the use of water. Hair regains softness, freshness and natural volume, as if just washed. Perfect for those looking for a quick and effective solution, it leaves hair clean and scented, without residues, even on dark hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shake well and distribute a small amount of \u003cstrong\u003eAlama dry shampoo\u003c\/strong\u003e in the palm of your hand. Emulsify and apply to the scalp, massaging for 30 seconds until completely dry. 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Thanks to its composition free of SLES, colorants, Petrolatum and Liquid Paraffin, and with over 90% of ingredients of natural origin, Alama's \u003cstrong\u003ecurly hair foam\u003c\/strong\u003e offers a delicate but effective treatment, keeping your curls light, defined and free from frizz.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eMassage the \u003cstrong\u003ecurly hair foam\u003c\/strong\u003e into damp hair with gentle movements to stimulate definition without weighing it down. Ideal for natural drying or with a diffuser. 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Questa maschera colorante offre una copertura intensa e duratura, rendendo i capelli brillanti e vitali. Grazie alla sua formula innovativa, è perfetta per chiunque voglia cambiare look senza danneggiare la chioma, mantenendo i capelli sani e luminosi.\u003c\/p\u003e\u003cp\u003eLa maschera si applica facilmente e si fonde perfettamente con il capello, donando un nuovo colore che resiste nel tempo. Ideale per tutti i tipi di capelli, questo prodotto si distingue per la sua capacità di nutrire e rinforzare la fibra capillare, rendendola setosa e morbida al tatto. Perfetta per chi ama sperimentare colori intensi e audaci, la maschera garantisce un risultato professionale comodamente a casa.\u003c\/p\u003e\u003ch3\u003ePunti di forza\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eColore intenso e luminoso\u003c\/li\u003e\n\u003cli\u003eLa formula nutriente non danneggia i capelli\u003c\/li\u003e\n\u003cli\u003eAdatta a tutti i tipi di capelli\u003c\/li\u003e\n\u003cli\u003eFacile da applicare e risciacquare\u003c\/li\u003e\n\u003cli\u003eRisultato duraturo fino a 8 lavaggi\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eConsigli d’uso\u003c\/h3\u003e\u003cp\u003ePer ottenere il massimo dal prodotto, applica uniformemente sui capelli puliti e asciutti. Lascia in posa per 15-30 minuti a seconda dell'intensità desiderata, quindi risciacqua abbondantemente con acqua tiepida. Per una migliore efficacia, ti consigliamo di indossare dei guanti durante l'applicazione.\u003c\/p\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":51526871449938,"sku":"1087923","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-sos-color-go-maschera-colorante-nero-300-ml-1-2825.jpg?v=1763219380"},{"product_id":"alama-repair-mousse-leave-in-capelli-sfibrati-75-ml","title":"ALAMA REPAIR MOUSSE LEAVE-IN CAPELLI SFIBRATI 75 ML","description":"\u003cp\u003e\u003cstrong\u003eALAMA REPAIR MOUSSE LEAVE-IN CAPELLI SFIBRATI 75 ML\u003c\/strong\u003e è la soluzione ideale per chi desidera ridare vita ai capelli sfibrati e danneggiati. Questo prodotto innovativo offre una formula leggera che si assorbe rapidamente, lasciando i capelli morbidi e facili da pettinare. 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Può essere utilizzato anche su capelli asciutti per rivitalizzare e rinfrescare il look durante la giornata.\u003c\/p\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":52587850858834,"sku":"363738","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-repair-mousse-leave-in-capelli-sfibrati-75-ml-1-1338.jpg?v=1770192763"}],"url":"https:\/\/xindres.com\/en\/collections\/alama.oembed","provider":"Tre Pi Profumerie","version":"1.0","type":"link"}